Saturday 19 April 2014

Week 11 - Microsoft VS Google VS Apple


The versus of these 3 giant companies.

Being an apple fan myself, I would definitely vote for apple products over the other two. However, to be really really really fair in the comparisons of these three companies, let's look at the SWOT analysis of each of the company.


So.... what is S.W.O.T?


SWOT analysis is the structured planning method used to evaluate the 4 components as seen on the picture above. SWOT analysis is usually carried out for a product, place, industry and person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Setting the objective is usually done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organisation.
  • Strengths: characteristics of the business or project that give it an advantage over others.
  • Weaknesses: characteristics that place the business or project at a disadvantage relative to others
  • Opportunities: elements that the project could exploit to its advantage
  • Threats: elements in the environment that could cause trouble for the business or project
Identification of SWOTs is important for companies because they can inform later steps in planning to achieve the objective.

Now, that you know what are we comparing... Let's see their respective SWOT analysis.




With these analysis, you be the judge on which would you prefer.
My vote is still with apple.


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