Week 2 - Social Media

Facebook, Twitter, Instagram, Tumblr and YouTube have become the hot sensation among not only the youths but the adults and young children too. With the increase popularity of these platforms, more and more people are addicted to the usage of these platforms. These platforms are where people will meet and discuss about things, life and anything and everything. People are posting pictures on these platforms more than before. 

Social medias have become not only a platform for people to know more people, people to connect with each other, they had also became a platform for marketing campaigns. Companies are turning to social medias for exposures on top of the usual flyers distributions, newspapers advertising etc. The video below clearly show why social medias are an excellent platform on how companies can get maximum exposures. 

The 5 Impacts of Social Media

News- Social media has become an important source of news. News are spread around through social media really quickly. Even though the credibility of the sources are questionable but the news through social media are an efficient way of updating the happenings around the world quickly.

Interaction- Social media helps people to keep in touch in a more regularly, and sometimes, more intimately, than was ever before because of time and space constraints. People who are cities or continents apart can keep in touch so effortlessly, creating an opportunity to experience different cultures. It's free and interactions are almost immediate.

Political Landscapes- Social media has enabled greater political awareness and organization, which has in some cases rewritten entire political landscapes. It has particularly played a large part in the Iran elections, and Obama’s reelection for a second term as US President, and inspired the political unrests in Egypt.

Learning- Social media has also played a large part in teaching literacy. Children who start using social media develop early communication skills.

Marketing- The whole dynamics of marketing have been changed, and rather than investing in mass channels ads, companies are becoming more consumer-centered through interactions made over social media. They are able to understand the needs of the market from the market itself, greatly altering the way marketing has been done in the past.
(Sources)